Founder Advisory · No Filter · Governance That Works · Build It Right · Stop Talking. Start Delivering. · Founder Advisory · No Filter · Governance That Works · Build It Right · Stop Talking. Start Delivering. · Founder Advisory · No Filter · Governance That Works · Build It Right · Stop Talking. Start Delivering. ·
F&C
Founder & Scale-up Advisory

Stop
Winging
It.

You've raised the money. You have the product. You might even have traction. What you almost certainly don't have is the operational infrastructure to scale it without it falling apart. That's what Frank & Clear builds — from governance frameworks and PMO structures to brand, digital, apps, and marketplace architecture. Everything an ambitious founder needs to go from idea to operational reality. Built by someone who has done it, at scale, across multiple businesses.

What we do →
F&C
The Frank & Clear Way
Most founders don't fail because of the idea. They fail because nobody told them the hard truth early enough. We tell you. We build the structure that holds your ambition together. We challenge what isn't working. And we do it without the theatre.
Why Listen To Us

We're Founders Too.

Frank & Clear is led by Joanne Donovan — 35 years of enterprise delivery governance at CSC, Logica, IBM, Siemens, Infosys, and Capgemini. And an active founder with two businesses in market right now.

Active · Since 2022
Ellie Jules — Luxury E-Commerce

Built from scratch. 25+ markets, 12 domains, 34 locale variations, 70,000+ products from 1,100+ brands. AI-native architecture. Winner of the 2025 Global Recognition Award for pioneering work in luxury e-commerce and AI-driven innovation. Accepted into the NVIDIA Inception Program 2026. This isn't a case study — it's live.

Active · Launching 2026
Edgar & Jake — Padel & Lifestyle

Building a padel and lifestyle brand from the ground up — community, content, commerce. The exact journey our founder clients are on. We know what it takes because we're doing it alongside you.

Enterprise Track Record
35 Years. Real Programmes. Real Stakes.

Europe's largest non-government IT transformation at Jaguar Land Rover. National supply chain cyber crisis recovery. VP Banking Transformation at Capgemini. FCMI. CITP. MBA. The governance credibility is real.

Joanne Donovan.

Not a career consultant. A founder who also happens to have 35 years of enterprise delivery governance — at CSC, Logica, IBM, Siemens, Infosys, and Capgemini.

The combination matters. Most advisors can tell you what good looks like. I can show you what it takes to actually build it — because I'm building it right now, in two businesses, across multiple markets.

Frank & Clear exists because the founders I wanted to help needed a different conversation — more direct, less packaged, with someone who has skin in the game.

35
Years Delivery Track Record
2
Active Founder Ventures
25+
Markets · Ellie Jules
FCMI
Chartered Fellow CMI
Ellie Jules
Luxury E-Commerce · NVIDIA Inception Program 2026

AI-native luxury e-commerce platform operating across 25+ international markets. Built on Azure and Google Cloud. 70,000+ products, 1,100+ brands. Demonstrates AI governance, multi-market scaling, and operational delivery at pace.

Edgar & Jake
Padel & Lifestyle · Launching 2026

A padel and lifestyle brand being built from the ground up — community, content, and commerce. Brand building, audience development, and scaling a consumer business. Live proof that the Frank & Clear approach works.

Donovan Advisory
Enterprise Practice · donovanadvisory.com

The enterprise-facing practice for FTSE, PE, and critical infrastructure. Board advisory, transformation governance, and crisis recovery at scale. Frank & Clear is the founder-facing counterpart.

What We Do

Seven Things.
Done Properly.

01
Operational Governance & PMO

Your first real governance framework. Accountability structures, delivery cadence, board-ready reporting. Built so your team can run it — not so you're dependent on us.

Core · Fixed Fee or Retained
02
AI Programme Governance

Deploying AI without governance is a liability. We build the oversight frameworks that protect you — from your board, your regulators, and your own blind spots.

Project-based
03
Board & Investor Readiness

What investors actually want to see. How to run a board meeting that generates decisions. The reporting cadence that gives you control rather than anxiety.

Fixed Fee
04
Fractional COO / Chief AI Officer

Senior operational and AI leadership retained. Board representation, team direction, delivery accountability. For businesses that need C-suite governance without the full-time cost.

Retained · Min. 3 Months
05
Brand & Digital Build

Not a generic agency build. AI-native brand and digital infrastructure — website, identity, and architecture built on Azure and proven at scale across international markets. We've done it. We'll do it for you.

Fixed Fee · End-to-End
06
App Development

Founder-stage applications built with AI. From internal tools and dashboards to customer-facing products. Fast, purposeful, built to your operational reality — not a specification document nobody reads.

Scoped · Fixed Fee
07
Shopify & Marketplace Setup

E-commerce infrastructure that actually works at scale. Shopify architecture, Azure data pipeline, multi-marketplace routing — Amazon, eBay, Temu, TikTok Shop and beyond. Built on the same engine powering our own brands across 25+ markets.

Fixed Fee or Retained
What It Costs

Straight Up.

No vague "let's scope it" until after we've talked. Here's what Frank & Clear typically costs. If it's not in the budget, say so — we'd rather know early.

Governance Setup
£8k–£18k
Fixed fee · 4–8 weeks

PMO framework, accountability structures, board reporting design. Scoped, delivered, handed over clean. Your team runs it from day one.

Monthly Retainer
£2.5k–£4k
Per month · 2–3 days

Ongoing governance support, board prep, delivery oversight, AI programme governance. Includes full access to the Frank & Clear Governance Dashboard — live RAG tracking, AI insights, and board report generation included as standard.

Fractional COO/CAIO
£6k–£10k
Per month · 4–6 days

Full fractional C-suite. Strategy ownership, board representation, team leadership, delivery accountability. Minimum 3 months.

Brand & Digital Build
£5k–£15k
Fixed fee · End-to-end

Brand identity, website, and AI-native digital infrastructure. Built on Azure, proven at scale. Not a template — a proper build.

App Development
£8k–£25k
Fixed fee · Scoped per project

Founder-stage applications built with AI. Internal tools, dashboards, customer-facing products. Scoped honestly, delivered without the agency markup.

Shopify & Marketplace
£15k–£35k
Fixed fee · plus optional retainer

Full e-commerce infrastructure — Shopify architecture, Azure data pipeline, and multi-marketplace routing at scale. Built on the same engine powering our own brands across 25+ international markets.

Equity considered for exceptional early-stage founders where the fit is right and cash is constrained. We're founders ourselves — we understand the trade-offs. If a hybrid structure makes sense, let's talk about it.

Is This You?

We work best with founders who want to be challenged, not reassured. If you're past the survival stage and building for real scale — and you want someone with skin in the game alongside you — let's talk.